Profile, Mission and Vision


Astra Sweets N.V. is a key player in the confectionery sector. Our parent company is based in Turnhout (Belgium) and is part of a group of companies that are active in the food sector. In the Netherlands we operate a production facility in Harlingen, where Frisia® marshmallow is made. Astra Sweets has grown into an innovative company that in recent years has implemented many new developments. We serve national and international markets with our brands Frisia®, Faam and a wide range of private labels.

Our clients include supermarkets, specialist confectionery shops, drugstores, wholesalers and petrol stations. Our confectionery assortment includes a wide variety of gums, Pick & Mix, liquorice drops, marshmallows, UFOs and meringues that are sold across the globe.

Mission - What does Astra Sweets stand for?

Within the varied world of confectionery Astra Sweets is known for its exceptional and superior quality sweets. We actively respond to new trends and continue building on the foundations of nostalgic products. Confectionery made by Astra Sweets puts a smile on your face!


Astra Sweets endeavours to offer the broadest range of flavour experiences to the widest target audience within the confectionery market, through the sustainable use of production resources and raw materials. Quality in every aspect plays a key role in this. Lifelong learning ensures that we develop talent and strive for continuous improvement. We respect, inspire and support one another.