Engaged with the world and the people around us
Our contacts feel at home at Astra Sweets because we do what we promise, we go the extra mile and we achieve what others can’t, while we take responsibility for the world around us.
Sustainability has many aspects. For example, we have an active waste policy at our production facilities and offices. We also use our energy consciously and in Harlingen we employ solar energy. We encourage our staff to think about working more sustainable.
Sustainability is also paramount when it comes to our products. For instance, a large selection of our gums and UFO’s are vegan. Furthermore, we consistently work with retailers to make the packaging more environmentally friendly.
Sustainability is integrated into our entrepreneurship. It’s not an ad-hoc policy. We constantly make and keep our portfolio healthy. We have started a project called Pitstop to do just that. Key terms in this respect are: elimination and innovation. We examine the portfolio critically, thereby taking the market, consumers and trends into account. This allows us to innovate and retire products on the basis of flavour, shape, colour and ingredients. This guarantees a successful range.